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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Motivations behind becoming a blogger and their business implications : the case of fashion
Larraufie, Anne-Flore Maman
;
Sommer, Fabien
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 103-118)
.
2016
Persistent link: https://www.econbiz.de/10011430603
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How reaching numerical roundness on subgoals affects the completion of superordinate goals
Ozcan, Timucin
;
Hair, Michael
;
Gunasti, Kunter
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550955
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