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Motivation
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Brand management
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Markenführung
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Viral marketing
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Saenger, Christina
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Journal of business research : JBR
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Psychology & marketing
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Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina
;
Thomas, Veronica L.
;
Johnson, …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
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2
Feeling excluded? : join the crowd : how social exclusion affects approach behavior toward consumer-dense retail environments
Thomas, Veronica L.
;
Saenger, Christina
- In:
Journal of business research : JBR
120
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012417160
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