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~subject:"Motivation"
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Motivation
Consumer behaviour
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Affective motives to play online games
Bae, Joonheui
;
Koo, Dong-Mo
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
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2
Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 260-264
Persistent link: https://www.econbiz.de/10009715016
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3
Influences of motivations and lifestyles on intentions to use smartphone applications
Kim, Juran
;
Lee, Ki Hoon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 385-401
Persistent link: https://www.econbiz.de/10011881848
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