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Purpose - The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem....
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, there are several competing preference measurement scales and aggregation techniques. In this paper, we compare these … alternatives: Two extremes and one compromise. Six different measurement scales described previously in the literature and the new …
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