García-Castro, José Daniel; Mula, Josefa - In: Design and management of interfirm networks : franchise …, (pp. 155-176). 2019
This paper proposes and develops a decision model that allows fast-food restaurants to be located in urban areas. This decision model starts by preselecting a city as the study area, calculates the centre of gravity of the points of interest that positively affect the restaurant’s demand in...
