Garnefeld, Ina; Krah, Tabea; Böhm, Eva; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 703-722
Online reviews have profound impacts on firm success in terms of sales volume and how much customers are willing to pay, yet firms remain highly dependent on customers' voluntary contributions. A popular way to increase the number of online reviews is to use product testing programs, which offer...
