//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Multilingualism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How culture of targeting impac...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Multilingualism
Consumer behaviour
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Konsumentenverhalten
3
Stakeholder
3
CDS
2
Compliance
2
Corporate culture
2
Customer behavior
2
Customer compliance
2
Customers
2
Mehrsprachigkeit
2
Public relations
2
SRF
2
Theorie
2
Theory
2
Unternehmenskultur
2
Weight loss
2
Öffentlichkeitsarbeit
2
Advertising
1
Advertising demographics
1
Beards
1
Bewertung
1
Beziehungsmarketing
1
Bilingual marketing
1
Body weight
1
Business ethics
1
Cause-Related Marketing
1
Cause-related marketing
1
Charity
1
Cognition
1
Competition
1
Consumer protection
1
Corporate reputation
1
Cosmetic features
1
Customer satisfaction
1
Defensive motivated reasoning
1
Dienstleistung
1
Dienstleistungsqualität
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Glassman, Myron
2
Glassman, Aaron
1
Gopinath, Mahesh
1
Published in...
All
Business horizons
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of multiple language product descriptions on product evaluations
Gopinath, Mahesh
;
Glassman, Myron
- In:
Psychology & marketing
25
(
2008
)
3
,
pp. 233-261
Persistent link: https://www.econbiz.de/10003735811
Saved in:
2
Is dual language marketing socially responsible?
Glassman, Myron
;
Glassman, Aaron
- In:
Business horizons
60
(
2017
)
4
,
pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->