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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Innovation
33
Japan
28
National cultures
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USA
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Marketing
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International trade
10
International marketing
9
Marketing strategy
9
United States
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Negotiating
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New product development
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United Kingdom
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Consumer behaviour
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Globalization
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Großbritannien
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Innovationsmanagement
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Marketing communications
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Attitudes
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Auslandsinvestition
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Australia
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Australien
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Canada
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Competition
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Competitive strategy
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Cross‐cultural management
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Decision making
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Economic development
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Entwicklung
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Export
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Forecasting
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Foreign investment
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Industrial marketing
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Influence
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Internationales Marketing
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Herbig, Paul A.
2
Day, Ken
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Milewicz, John
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Trivoli, George W.
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Journal of euromarketing
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The International trade journal
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ECONIS (ZBW)
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1
Market signaling by multinational firms : an international comparison
Milewicz, John
;
Herbig, Paul A.
;
Day, Ken
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10001861829
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2
Investment strategies and activities of leading US multinational firms in East Asian markets : an empirical study
Trivoli, George W.
- In:
The International trade journal
7
(
1993
)
6
,
pp. 673-711
Persistent link: https://www.econbiz.de/10001156846
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