Given the nature of economic globalization and expansion of international trade, many corporations have become multinational corporations. In order to succeed in the multinational environment, firms must develop and implement strategies focusing on their core competencies. However, strategy...

Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...

The interplay between firms' internal organization and market behaviour is a long standing issue in industrial economics. This book examines firms' objectives in the comparatively new perspective shaped by globalization. The positive and normative aspects of theoretical analysis are developed...