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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Strategisches Management
40,211
Strategic management
33,941
Marketingmanagement
17,057
Marketing management
16,468
Theorie
6,392
Theory
6,337
Deutschland
4,493
Marketing
4,349
Unternehmenserfolg
4,241
Germany
4,108
Firm performance
4,071
USA
3,376
United States
3,211
Organizational change
2,918
Organisatorischer Wandel
2,869
Innovation
2,867
Innovationsmanagement
2,801
Consumer behaviour
2,724
Konsumentenverhalten
2,714
KMU
2,691
SME
2,683
Innovation management
2,592
Transnational corporation
2,517
Relationship marketing
2,348
Management
2,339
Beziehungsmarketing
2,336
Wettbewerbsstrategie
2,123
Strategische Planung
2,101
Competitive strategy
2,006
Unternehmen
2,005
Erfolgsfaktor
1,789
Corporate Social Responsibility
1,721
Unternehmensplanung
1,703
Corporate social responsibility
1,691
Personalmanagement
1,687
Human Resource Management
1,665
Brand management
1,650
Markenführung
1,638
Wettbewerbsvorteil
1,590
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Online availability
All
Undetermined
692
Free
298
Type of publication
All
Article
1,620
Book / Working Paper
1,080
Journal
13
Type of publication (narrower categories)
All
Article in journal
1,084
Aufsatz in Zeitschrift
1,084
Aufsatz im Buch
488
Book section
488
Hochschulschrift
152
Collection of articles of several authors
135
Sammelwerk
135
Case study
119
Fallstudie
119
Thesis
106
Graue Literatur
105
Non-commercial literature
105
Aufsatzsammlung
97
Working Paper
80
Arbeitspapier
75
Lehrbuch
57
Textbook
50
Konferenzschrift
31
Bibliografie enthalten
30
Bibliography included
30
Reprint
28
Dissertation u.a. Prüfungsschriften
27
Conference proceedings
20
Fallstudiensammlung
14
Bibliografie
13
Glossar enthalten
10
Glossary included
10
Festschrift
9
Bibliographie
7
Conference paper
7
Konferenzbeitrag
7
Handbook
6
Handbuch
6
Interview
6
Mehrbändiges Werk
6
Multi-volume publication
6
Collection of articles written by one author
4
Guidebook
4
Ratgeber
4
Sammlung
4
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English
2,411
German
245
Undetermined
31
French
18
Spanish
8
Russian
4
Polish
3
Italian
2
Portuguese
2
Danish
1
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Author
All
Rugman, Alan M.
59
Buckley, Peter J.
43
Verbeke, Alain
40
Pedersen, Torben
21
Tallman, Stephen B.
16
Pearce, Robert
14
Mellahi, Kamel
11
Yip, George S.
11
Birkinshaw, Julian
10
Casson, Mark
10
Clegg, Jeremy
10
Hansen, Michael W.
10
Morschett, Dirk
10
Mudambi, Ram
10
Andersson, Ulf
9
Bartlett, Christopher A.
9
Lasserre, Philippe
9
Teece, David J.
9
Wu, Jie
9
Zentes, Joachim
9
Collinson, Simon
8
Demirbag, Mehmet
8
Luo, Yadong
8
Meyer, Klaus
8
Ramamurti, Ravi
8
Schmid, Stefan
8
Beamish, Paul W.
7
Cuervo-Cazurra, Alvaro
7
Devinney, Timothy Michael
7
Doz, Yves L.
7
Festing, Marion
7
Ghauri, Pervez N.
7
Ghemawat, Pankaj
7
Govindarajan, Vijay
7
Gupta, Anil K.
7
Hashai, Niron
7
Hitt, Michael A.
7
Khan, Zaheer
7
Kolk, Ans
7
Lessard, Donald R.
7
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Institution
All
Edward Elgar Publishing
13
DePaul University / College of Commerce
2
IGI Global
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Business Machines Corporation
2
National Bureau of Economic Research
2
Strategic Management Society
2
AIB-UKI Conference <45., 2018, Birmingham>
1
Academy of International Business / UK Chapter
1
American Graduate School of International Management <Glendale, Ariz.>
1
Australian Centre for International Business
1
Boeing Institute of International Business
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Books on Demand GmbH <Norderstedt>
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Carron Company
1
Center for Urban & Real Estate Management <Zürich>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
De Gruyter Oldenbourg
1
Deutsch-Brasilianische Industrie- und Handelskammern
1
ESCP-EAP European School of Management <Paris u.a.>
1
Ecole des hautes études commerciales <Frankreich>
1
European International Business Academy <Maastricht, Netherlands)> / Conference
1
Fundación CODESPA <Madrid>
1
Gesellschaft für Ökologische Kommunikation mbH
1
Institut für Sozialwissenschaftliche Forschung <München>
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
Institute for Business and Economic Research, School of Business, San Jose State University
1
Institutet för Internationellt Företagande
1
Instituto de Economia <Campinas>
1
International Conference on Business History <1, 1974, Susono>
1
International Finance Corporation
1
Jebel Ali / Free Zone Authority
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
London Business School
1
Lyndon B. Johnson School of Public Affairs
1
Manchester Business School
1
NetLibrary, Inc
1
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Published in...
All
International business review : the official journal of the European International Business Academy
50
Journal of world business : JWB
43
Management international review : mir ; journal of international business
36
SpringerLink / Bücher
33
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
30
Journal of business research : JBR
27
Journal of international management
26
International marketing review
24
Global strategy journal : GSJ
18
European journal of international management : EJIM
16
Multinational business review
16
Springer eBook Collection
16
Case studies on MNCs in India
14
Edward Elgar E-Book Archive
14
The Oxford handbook of international business
14
Thunderbird international business review
14
Asia Pacific business review
13
Emerging multinationals in emerging markets
13
European management journal
13
Europäische Hochschulschriften / 5
12
Global strategy journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business strategy
12
Transnational corporations and development policy : critical perspectives
12
Research in global strategic management : a research annual
11
Transnational corporations and local firms in developing countries : linkages and upgrading
11
Critical perspectives on international business
10
Foreign direct investment, China and the world economy
10
Harvard business review : HBR
10
Journal of international entrepreneurship
10
Journal of international marketing
10
New horizons in international business
10
The Academy of International Business
10
mir-Edition
10
Journal of management studies : JMS
9
Research in global strategic management
9
Emerald insight
8
International journal of emerging markets
8
Management decision : MD
8
Review of international business and strategy
8
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Source
All
ECONIS (ZBW)
2,572
USB Cologne (EcoSocSci)
125
EconStor
6
USB Cologne (business full texts)
5
OLC EcoSci
5
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1
Multinational marketing: Dimensions in strategy
Baker, James Calvin
;
Ryans, John K.
-
1975
Persistent link: https://www.econbiz.de/10000581623
Saved in:
2
Controlling multinational enterprises : problems, strategies, counterstrategies
Sauvant, Karl P.
(
ed.
);
Lavipour, Farid G.
(
contributor
)
-
1976
-
1. Aufl
Persistent link: https://www.econbiz.de/10000037692
Saved in:
3
Spanning silos : the new CMO imperative
Aaker, David A.
-
2008
Persistent link: https://www.econbiz.de/10003685363
Saved in:
4
Case studies on MNCs in India
2007
Persistent link: https://www.econbiz.de/10003710735
Saved in:
5
Tackling consumers in Central and Eastern Europe
Wührer, Gerhard
;
Lascu, Dana-Nicoleta
-
2007
Persistent link: https://www.econbiz.de/10003537186
Saved in:
6
Effective global strategy implementation : structural and process choices facilitating global integration and coordination
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, Erin
- In:
Management international review : mir ; journal of …
51
(
2011
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10008991328
Saved in:
7
The rebirth of fix : developing a market strategy to compete in an industry dominated by multinational companies
Nakos, George
- In:
Journal of business case studies
7
(
2011
)
2
,
pp. 47-50
Persistent link: https://www.econbiz.de/10008991804
Saved in:
8
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
Saved in:
9
A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Ni, Yu-Ting
;
Wu, Meng-Fen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011298506
Saved in:
10
Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.
;
Coote, Leonhard V.
;
Riege, Andreas
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 307-315
Persistent link: https://www.econbiz.de/10010245263
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