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Megamerger sind seit Beginn der 90er Jahre zu einer wichtigen Strategie von international agierenden Medienunternehmen geworden. Ein Höhepunkt dieser Entwicklung ist der Merger der amerikanischen Unternehmen America Online und Time Warner im Jahr 2001 - zum damaligen Zeitpunkt der zweitgrößte...
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Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4...
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Privacy, globalization and politics -- From globalization to glocalization -- Globalizing China: cases of transnational … -- Active nation, active audience -- Toward an emerging (national) global culture …
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We examine the effects of globalization on the size and composition of tax revenues, worker-specific tax burdens, and … increasing mobility of firms and high-income workers, globalization led governments in OECD countries to seek tax revenues from …-2007, they experienced a globalization-induced rise in their personal income tax rate of around 1.5, whereas the top 1% of …
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