"After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing history,...

This article examines the question of change and the role which leaders have to play in this process. In a turbulent world with increasing competition, leaders are expected to continually initiate and adjust to change. While this view is partly true it is incomplete and even dangerous. Change...