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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Advertising
25
Werbung
25
Japan
19
Internet marketing
16
Online-Marketing
16
Advertising effects
13
Werbewirkung
13
Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Internationales Marketing
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Mobile communications
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Mobilkommunikation
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International marketing
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Mobile Marketing
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9
Mobile Business
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Mobile business
8
Beziehungsmarketing
6
Data protection
6
Datenschutz
6
Relationship marketing
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Social Web
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Social web
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Standardization
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Viral marketing
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Virales Marketing
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Advertising planning
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Brand management
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Comparison
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Corporate Social Responsibility
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Czech Republic
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Internet
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Transnational corporation
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English
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Okazaki, Shintaro
4
Škapa, Radoslav
3
Bauer, András
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Ohme, Rafal
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Taylor, Charles Raymond
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Contemporary research in e-branding
1
Cutting edge international research
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Handbook of research on global information technology management in the digital economy
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Journal of business research : JBR
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ECONIS (ZBW)
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Understanding brand website positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro
;
Škapa, Radoslav
- In:
Contemporary research in e-branding
,
(pp. 193-215)
.
2009
Persistent link: https://www.econbiz.de/10003778213
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2
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Saved in:
3
Understanding brand web site positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro
;
Škapa, Radoslav
- In:
Handbook of research on global information technology …
,
(pp. 99-117)
.
2008
Persistent link: https://www.econbiz.de/10003618124
Saved in:
4
How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro
;
Bauer, András
;
Ohme, Rafal
;
Škapa, …
- In:
Cutting edge international research
,
(pp. 37-46)
.
2010
Persistent link: https://www.econbiz.de/10003985034
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