Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to increase the revenue from new products. Although many companies have launched programs to enable such integration, the understanding of the mechanisms behind successful programs...

The results of this study indicate that companies have built strong capabilities for collecting information. However, their ability to interpret information, disseminate gained insights and trigger management reactions leaves room for improvement: Only 23% of the participants state that SF...

In today’s fast changing environment large companies need to be fast and flexible to compete successfully against smaller, more agile competitors. Strategic foresight encompasses a set of tools, processes and organisation forms that enable large companies to identify, assess, and act upon...

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as...

In many industries, companies are faced with disruptions from emerging technologies, from the political and legislative environment, from alternative business models or from socio-cultural shifts. Research on strategic foresight (SF) has been aimed at investigating how companies achieve to...