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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Globalisierung
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Management
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Betriebliche Wertschöpfung
3
Consumer behaviour
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Einzelhandel
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Großbritannien
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Customer integration
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Embedding behaviour change
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Environment plastic bags
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Ethical consumerism
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History of economic thought
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India
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Indien
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International market entry
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Internationaler Markteintritt
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Internationales Management
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Kundenintegration
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Relationship marketing
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Service logic
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Strategisches Management
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Transnational corporation
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USA
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United States
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Segal-Horn, Susan
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Faulkner, David
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Globalization of services : some implications for theory and practice
1
The European business journal
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ECONIS (ZBW)
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The search for core competencies in a service multinational : a case study of the French hotel Novotel
Segal-Horn, Susan
- In:
Globalization of services : some implications for …
,
(pp. 320-333)
.
2000
Persistent link: https://www.econbiz.de/10001558379
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The economics of international comparative advantage in the modern world
Faulkner, David
;
Segal-Horn, Susan
- In:
The European business journal
16
(
2004
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10002058532
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