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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Kundengruppenmanagement
17
Vertrieb
14
Key account management
12
Key-Account-Management
12
Erfolgsfaktor
11
Strategisches Management
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Beziehungsmarketing
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Internationales Marketing
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Marketingmanagement
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Physical distribution
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Marketing
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Marketing management
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Success factor
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Unternehmen
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Business-to-Business-Marketing
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Verkauf
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Kommunikation
4
Marke
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Salespeople
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Selling
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Verkaufspersonal
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B-to-B-Marketing
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Business-to-business marketing
3
Integriertes Management
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Investitionsgütermarketing
3
Lieferantenmanagement
3
Sankt Galler Modell
3
Supplier relationship management
3
Teamwork
3
Transnational corporation
3
Welt
3
World
3
Anpassung
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Aufsatzsammlung
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Befragung
2
Beschaffung
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Brand management
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Zupancic, Dirk
3
Borgas, Stefan
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Mühlmeyer, Joachim
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Müllner, Markus
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Journal of business-to-business marketing
1
Thexis / Fachbericht für Marketing
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ECONIS (ZBW)
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International key account management in manufacturing companies : an exploratory approach of situative differentiation
Zupancic, Dirk
;
Müllner, Markus
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10003804730
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2
International Key Account Management Teams : Koordination und Implementierung aus der Perspektive des Industriegütermarketing
Zupancic, Dirk
-
2001
Persistent link: https://www.econbiz.de/10001618845
Saved in:
3
Business Process Management in an international sales and marketing organization : case study BASF Fine Chemicals Europe
Borgas, Stefan
;
Mühlmeyer, Joachim
;
Zupancic, Dirk
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013428701
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