An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices

Despite the fact that numerous studies have been conducted exploring possible relationship between corporate social responsibility and profitability, there is no research focusing on the relationship between code of conduct and financial performance. For this reason, the following research...