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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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International business : the challenge of global competition
Ball, Donald A.; MacCulloch, Wendell H. - 1999 - 7th ed
Persistent link: https://www.econbiz.de/10000660074
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Strategien für die neue Weltwirtschaft
Oetinger, Bolko v. (ed.) - 1998
Persistent link: https://www.econbiz.de/10000670933
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International business : competing in the global marketplace
Hill, Charles W. L. - 2007 - 6. ed., intern. student ed.
Persistent link: https://www.econbiz.de/10003332549
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Corporate IP management in the global market
Coughlin, Bill - In: Business power : creating new wealth from IP assets, (pp. 21-32). 2007
Persistent link: https://www.econbiz.de/10003792359
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Les paradoxes de la globalisation des marchés
Milliot, Eric (contributor) - 2009
Persistent link: https://www.econbiz.de/10003851218
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Managing global business strategies : a twenty-first-century perspective
McManus, John; White, Don; Botten, Neil - 2008
Persistent link: https://www.econbiz.de/10003679720
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International business : competing in the global marketplace
Hill, Charles W. L. - 2009 - 7. ed.
Persistent link: https://www.econbiz.de/10003565023
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No logo! - der Kampf der Global players um Marktmarkt : ein Spiel mit vielen Verlierern und wenigen Gewinnern
Klein, Naomi - In: Das Summa Summarum Politik und Wirtschaft : ein …, (pp. 101-114). 2009
Persistent link: https://www.econbiz.de/10003942498
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Personal jurisdiction on the internet : a global perspective
Rahman, Afzalur - In: Journal of internet commerce 14 (2015) 1, pp. 114-122
Persistent link: https://www.econbiz.de/10011432406