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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
11
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Australia
7
Australien
6
Brand image
6
Internet
6
Markenimage
6
Advertising
5
Brand
5
Lieferantenmanagement
5
Markenartikel
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Social Web
4
Social web
4
South Africa
4
Werbung
4
Data Mining
3
Data mining
3
Firm performance
3
Forecasting model
3
Marketing
3
Performance measurement
3
Performance-Messung
3
Prognoseverfahren
3
Transnational corporation
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Artificial intelligence
2
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English
3
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Ewing, Michael
3
Matanda, Tandadzo
1
Shumanov, M.
1
Shumanov, Michael
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Strategic information systems ; Vol. 2
1
Strategic knowledge management in multinational organizations
1
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ECONIS (ZBW)
3
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Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
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Developing a global CRM strategy
Shumanov, M.
;
Ewing, Michael
- In:
Strategic knowledge management in multinational …
,
(pp. 342-355)
.
2008
Persistent link: https://www.econbiz.de/10003545760
Saved in:
3
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
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