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Activists denouncing firms for what they consider unethical conduct (e.g., poor treatment of labor or practices that are harmful to the environment) often pressure firms through consumer boycotts. This paper presents a model of international trade with heterogeneous firms and endogenous...
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value chains. We find that campaigns are determined by a triadic gravity equation where all three bilateral trade costs … recently available data on NGO campaigns to estimate our triadic gravity equation and find strong support for this prediction. …
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campaigns are determined by a triadic gravity equation, i.e. bilateral trade costs between the country of the NGO, the country … NGO level triadic gravity equation implied by our model and find strong support for our predictions. …
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