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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
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Innovation management
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Innovationsmanagement
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Marketing management
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Marketingmanagement
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Innovation
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Konsumentenverhalten
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Innovation diffusion
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Internet marketing
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New product development
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Produktentwicklung
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Confidence
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Innovationsakzeptanz
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Mobile communications
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Mobilkommunikation
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Online-Marketing
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Transnational corporation
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USA
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United States
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Vertrauen
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Beziehungsmarketing
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Mobile marketing
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Relationship marketing
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Technischer Fortschritt
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Technological change
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B-to-B-Marketing
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Branding
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Business-to-business marketing
3
China
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Financial crisis
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Finanzkrise
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Global marketing
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International marketing
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Internationales Marketing
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Lieferantenmanagement
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English
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Gao, Tao
4
Eshaghoff, Talin S.
2
Shi, Linda Hui
2
Gao, Tao Tony
1
Sarraf, Talin E.
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Journal of international marketing
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Multinational business review
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ECONIS (ZBW)
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What causes multinational companies to increase resource commitments during financial crises in emerging markets?
Gao, Tao
;
Sarraf, Talin E.
- In:
Multinational business review
17
(
2009
)
2
,
pp. 13-35
Persistent link: https://www.econbiz.de/10003932702
Saved in:
2
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
3
How do multinational suppliers formulate mechanisms of global account coordination? : an integrative framework and empirical study
Gao, Tao Tony
;
Shi, Linda Hui
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 61-87
Persistent link: https://www.econbiz.de/10009412151
Saved in:
4
Decision factors considered important by MNCs in their reevaluation and, or modification of foreign entry modes during the Argentine financial crisis
Gao, Tao
;
Eshaghoff, Talin S.
- In:
Latin American business review : journal of the …
5
(
2004
)
2
,
pp. 45-69
Persistent link: https://www.econbiz.de/10002522536
Saved in:
5
MNCs' preferred responses to the Argentine financial crisis : a classification and empirical investigation
Gao, Tao
;
Eshaghoff, Talin S.
- In:
Latin American business review : journal of the …
5
(
2004
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10002522397
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