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French football, foreign investors : global sports as country branding
Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
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A typology of international strategies for Hungarian professional sports clubs
Kozma, Miklós; András, Krisztina - In: Management 11 (2016) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10011481167
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Les multinationales et le sport dans les pays en développement : ou comment faire courir le Tiers Monde après les capitaux
Andreff, Wladimir - 1988
Persistent link: https://www.econbiz.de/10001268897
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Les multinationales et le sport dans les pays en développement : ou comment faire courir le Tiers-Monde après les capitaux
Andreff, Wladimir - In: Cahiers de la Faculté des Sciences Economiques de … (1987), pp. 67-98
Persistent link: https://www.econbiz.de/10001079609
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Sport and the transnationalizing media corporation
Andrews, David L. - In: The journal of media economics 16 (2003) 4, pp. 235-251
Persistent link: https://www.econbiz.de/10001796528
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Mega sporting events and inward foreign direct investment : an investigation of the differences among the types of sporting events and host countries
Kaveepong Lertwachara; Tongurai, Jittima; Pattana Boonchoo - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10013255832
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The Value of Olympic Sponsorship. Domestic vs. Foreign Sponsoring Firms
Baim, Dean; Goukasian, Levon; Misch, Marilyn Betty - 2021
This paper examines the impact of Olympic Sponsorship announcements on stock returns for sponsors of the ten Olympic Summer Games held between 1984 and 2020. The paper finds that sponsorship announcements are associated with an average 0.44% impact on returns on the announcement day. This...
Persistent link: https://www.econbiz.de/10013232621
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Internationalization of professional football clubs : the case of German Bundesliga and China
Horbel, Chris; Popp, Bastian; Peter, Michael - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 301-310). 2020
Persistent link: https://www.econbiz.de/10012224540
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Executive interview : an interview with Heidi Ueberroth, President, Global Marketing Partnerships and International Business Operations, National Basketball Association
Ueberroth, Heidi; Swangard, Paul - In: International journal of sport finance 3 (2008) 4, pp. 185-188
Persistent link: https://www.econbiz.de/10003793054
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Ausdehnung der Wertschöpfung im Profifußball durch Internationalisierung
Overloop, Pascal C. van; Hermanns, Arnold - In: Wirtschaftlicher und sportlicher Wettbewerb : …, (pp. 359-376). 2009
Persistent link: https://www.econbiz.de/10003905084