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Firms from different provinces in China and their different reactions to the Belt and Road Initiative (BRI) are studied … behavior of Chinese multinationals in the current (de)globalization era, namely using the BRI to circumvent FDI barriers …
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Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own … path -- Chapter 1 Sports marketing and media -- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future … -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified …
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