: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within … the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the … world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of …

the foreign subsidiaries of transnational corporations (TNCs) in world cities compared to those subsidiaries outside these … in world cities. It proposes policy options that can lead subsidiaries to undertake high-value activities and innovation … in world cities …

of the world order, the city network. …