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Employer branding and corporate reputation management in an international context
Martin, Graeme; Hetrick, Susan - In: Handbook of international human resource management : …, (pp. 293-320). 2009
Persistent link: https://www.econbiz.de/10003847980
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Employer branding and corporate reputation management in global companies : a signalling model and case illustration
Martin, Graeme; Groen-in't-Woud, Saskia - In: Global talent management, (pp. 87-110). 2011
Persistent link: https://www.econbiz.de/10008858999
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The battle for China’s talent
Schmidt, Conrad - In: Harvard business review : HBR 89 (2011) 3, pp. 25-27
Persistent link: https://www.econbiz.de/10008904863
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The anchor contraction effect in international marketing research
Langhe, Bart de; Puntoni, Stefano; Fernandes, Daniel; … - In: Journal of marketing research : JMR 48 (2011) 2, pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
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Der Kampf um Talente in China
Schmidt, Conrad - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 5, pp. 6-9
Persistent link: https://www.econbiz.de/10008989015
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Foreign or national? : what factors influence the choice of foreign companies by female employees in Japan?
Groznaya, Elena - In: Human resource management issues of foreign firms in Japan, (pp. 117-141). 2011
Persistent link: https://www.econbiz.de/10009158879
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Is there a bigger and better future employer branding? : facing up to innovation, corporate reputations and wicked problems in SHRM
Martin, Graeme; Gollan, Paul J.; Grigg, Kerry - In: The international journal of human resource management 22 (2011) 17, pp. 3618-3637
Persistent link: https://www.econbiz.de/10009527082
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Branding international careers : an analysis of multinational corporations' official wording
Point, Sébastien; Dickmann, Michael - In: European management journal 30 (2012) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10009490721
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Psychological capital and the intent to pursue employment with developed and emerging market multinational corporations
Alkire, Terry D.; Avey, James B. - In: Human resource development international : enhancing … 16 (2013) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10009719129
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Employee responses to changing aspects of the employer brand following a multinational acquisition : a longitudinal study
Edwards, Martin R.; Edwards, Tony - In: Human resource management 52 (2013) 1, pp. 27-54
Persistent link: https://www.econbiz.de/10009721296