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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
China
5
Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Markenimage
4
Firm performance
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Unternehmenserfolg
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Ankündigungseffekt
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Announcement effect
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Brand
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Brand equity
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Chinese consumers
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Cognition
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Creativity
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Fusion
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IG communication
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IG influence
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IG-influences-based brand equity (IGBE)
2
Information asymmetry
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Innovation
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Insider trading
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Insiderhandel
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Kognition
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Kreativität
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Lieferantenmanagement
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Lieferkette
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Markenartikel
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Merger
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Pollution
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Supplier relationship management
2
Supply chain
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Takeover
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Transnational corporation
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Umweltbelastung
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Übernahme
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Air pollution
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Wang, Mengmeng
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Xiao, Simon Shufeng
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Han, Sang Hyun
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Asian business & management
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International journal of development issues
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ECONIS (ZBW)
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Exploring the double-edged sword effect of outward FDI spillovers on domestic firms' productivity in an emerging market
Wang, Mengmeng
;
Xiao, Simon Shufeng
;
Han, Sang Hyun
- In:
Asian business & management
22
(
2023
)
1
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013557017
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2
Why do MNE foreign subsidiaries differ in supply chain management capability, and how does it matter?
Wang, Mengmeng
;
Xiao, Simon Shufeng
- In:
International journal of development issues
23
(
2024
)
2
,
pp. 260-281
Persistent link: https://www.econbiz.de/10015045550
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