Considers the implementation of the customer care campaign within Asda, as a response to the results of a MORI survey of Asda staff and customers. The staff training programme took place between 1985 and 1987 with the stated aim of providing enjoyable and convenient shopping for customers. The...

The marketing of own brands is a feature of modern multiple retailing. Retailers can create brand image by advertising their own products or creating brand equity in their own stores and transferring such imagery to their physical products. The costs of branding to the retailer are approximately...