How should a firm price a new product for which little is known about demand? We propose a simple pricing rule: the firm only estimates the maximum price it can charge and still expect to sell at least some units, and then sets price as though the actual demand curve were linear. We show that if...

We analyze the interplay between product market prices and firm boundary decisions. Enterprises are heterogeneous with respect to their productivities and each enterprise chooses between two ownership structures--centralized ownership (integration) performs well in coordinating managerial...