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Counterfeiting and Piracy : A...
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Nachfrage
Consumer behaviour
7
Konsumentenverhalten
7
Counterfeiting
5
Product counterfeiting
5
Produktpiraterie
5
Anti-counterfeiting campaign
2
Anti-counterfeiting strategy
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Consumer complicity
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Consumption theory
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Illicit trade
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Immaterialgüterrechte
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Italy
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Konsumtheorie
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Luxury goods
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Luxusgüter
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Online music piracy
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Piracy
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Structural equations modeling
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Subscription-based music services
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Theory of reasoned action
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Welt
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1980-2015
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Aesthetics
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Co-creation
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Conspicuous consumption
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Consumer engagement
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Consumer-directed anti-counterfeiting measures (CAMs)
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Copyright infringement
1
Demand management
1
Demarketing
1
Digital goods
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Digital revolution
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Digitale Güter
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Distinctiveness
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Illegaler Handel
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Imitationsprodukt
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Cesareo, Ludovica
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Chaudhry, Peggy E.
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Pastore, Alberto
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Penz, Elfriede
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Business horizons
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Handbook of research on counterfeiting and illicit trade
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ECONIS (ZBW)
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Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
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2
Analysis of anti-counterfeiting tactics to diffuse consumer demand
Stöttinger, Barbara
;
Penz, Elfriede
;
Cesareo, Ludovica
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 387-403)
.
2017
Persistent link: https://www.econbiz.de/10011750969
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