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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Sbornik trudov VIII Meždunarodnoj Naučno-Praktičeskoj Konferencii "Ustojčivoe razvitie ėkonomiki: sostojanie, problemy i perspektivy
Šebeko, K. K. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010533447
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Globalni trendovi i izazovi održivog razvoja
Knežević, Mirjana (ed.); Ranković, Vladimir (ed.);  … - Univerzitet u Kragujevcu / Ekonomski fakultet - 2024
Persistent link: https://www.econbiz.de/10014532007
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Sustainable marketing - the case of Northern Cyprus
Gilmore, Audrey; Carson, David; Fawcett, Lyn; … - In: The marketing review 7 (2007) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10003501536
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Improving residents' quality of life through sustainable experiential mega-events : high- versus low-context cultures
Vila-Lopez, Natalia; Küster, Inés; Marin-Aguilar, … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 979-1005
Persistent link: https://www.econbiz.de/10013257073
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Tourism Management, Marketing, and Development : Performance, Strategies, and Sustainability
Mariani, Marcello M. (ed.); Czakon, Wojciech (ed.);  … - 2016
Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major … economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and …
Persistent link: https://www.econbiz.de/10012397912
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Marketing sustainable tourism : principles and practice
Eiseman, Danielle - In: Tourism planning and destination marketing, (pp. 121-140). 2019
Persistent link: https://www.econbiz.de/10011943339
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Sustainable mountain tourism : opportunities for local communities
Keller, Peter F. - World Tourism Organization - 2018
Persistent link: https://www.econbiz.de/10012168526
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Marketing issues of sustainable tourism development in Russian regions
Sheresheva, Marina Y.; Polukhina, Anna N.; Oborin, Matvey S. - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 33-38
Persistent link: https://www.econbiz.de/10012159079