Despite revolutionizing the work of practicing economists by providing a direct link between neo-classical economic theory and revealed market preference data, Random Utility Theory has yet to guide research applications in global market sustainability. With the worldwide adverse socio-economic...

The economics of media production, distribution and consumption makes the issue of commercialization an inevitable reality in the modern society. But the mass media exist essentially as a social institution to provide voice to the populace through a ‘full, truthful, comprehensive and...

This study examines how rural youth interact with traditional and mainstream media to exchange development messages. Also, it looks at their knowledge of the usage of traditional media. In traditional media, the oral tradition included verbal arts or expressive literature which consisted of...

Objective: The article’s objective is to identify how media could facilitate the effect of sustainable entrepreneurship on consumer purchase behaviour, based on evidence from the food industry in Nigeria. Research Design & Methods: The research population was experts who have sufficient...