Sweden’s agriculture industry has faced many challenges in recent years. Among the most severe challenges are the decrease in the number of small and medium-sized farms, the decrease in the number of people employed in agricultural activities, and the increase in governmental regulations and...

I analyse the role of geographical, cognitive, and social proximity in the decision to adopt organic farming in Sweden, using longitudinal data, including an experimental approach, and making use of the variation over time of farms’ exposure to early adopters in the neighbourhood. I find that...