Bereich des Nachhaltigkeits‐Marketing aufzeigen, welches trotz seiner Dringlichkeit und Aktualität bislang wenig … marketing which – despite its acuteness and topicality – has not drawn a lot of attention in the mainstream marketing research …. Thereby the development from eco‐marketing to sustainability marketing is demonstrated and constituted.[...] …

conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …