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~subject:"Nachhaltige Entwicklung"
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Nachhaltige Entwicklung
Corporate social responsibility
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Green marketing
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Nachhaltigkeit
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Resource-based view
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1960-2010
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Mish, Jenny
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Scammon, Debra L.
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The Oxford handbook of business and the natural environment
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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From green marketing to marketing for environmental sustainability
Scammon, Debra L.
;
Mish, Jenny
- In:
The Oxford handbook of business and the natural environment
,
(pp. 347-365)
.
2012
Persistent link: https://www.econbiz.de/10009387476
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2
Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP
Barnhart, Michelle
;
Mish, Jenny
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10011657500
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3
From Green Marketing to Marketing for Environmental Sustainability
Scammon, Debra L.
;
Mish, Jenny
- In:
The Oxford handbook of business and the natural environment
.
2012
Persistent link: https://www.econbiz.de/10012885283
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