Contents: PART I -- INTRODUCTION -- 1 Pioneering business families committed to sustainable development / Pramodita Sharma and Sanjay Sharma -- PART II DESIGNED FOR SUSTAINABILITY -- 2 Sustainability comes naturally: Rocky Mountain Soap Company, a purpose-driven family business / Pramodita...

Sustainable businesses create economic and social value while simultaneously protecting the natural environment for future generations. This examination of environmental sustainability through the lens of the family business identifies factors that help family and non-family organizations...