Part I. BOP markets -- Part II. Drivers and barriers of BOP markets -- Part III. Roles, cooperation, and structure in BOP markets -- Part IV. Design, integration, innovation, and change of BOP markets.

"The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent...

"This book focuses on the Base of the Pyramid (BOP) in affluent countries and examines the challenge of how to address the needs of deprived population groups in wealthy societies. The BOP concept was originally developed for the situation of the bottom-tier of societies in developing and...