Tourism is one of the emerging and fastest growing industries in the world today. It is well said that every twelve tourists creates a new job. Current study discusses the diffusive nature of tourism that demands an inclusion of the concept “sustainability” which in turn creates the...

Tourism is one of the emerging and fastest growing industries in the world today. It is well said that every twelve tourists creates a new job. Current study discusses the diffusive nature of tourism that demands an inclusion of the concept "sustainability" which in turn creates the impression...