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Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity

Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103

Persistent link: https://www.econbiz.de/10013163075

The impact of green marketing mix elements on green customer based brand equity in an emerging market

Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116

Persistent link: https://www.econbiz.de/10013537562

Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing

Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433

Persistent link: https://www.econbiz.de/10014328946

Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust

Bang Nguyen Viet; Cong Thanh Tran - In: Cogent business & management 11 (2024) 1, pp. 1-18

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....

Persistent link: https://www.econbiz.de/10014534547