Bang Nguyen Viet; Cong Thanh Tran - In: Cogent business & management 11 (2024) 1, pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on … particular focus on the mediating role of green trust (GT). Studies have examined the individual effects of CSR and GAR on … for statistical evaluation. The findings indicate that CSR positively affects organizational customers' green purchase …