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With the growing social concern for corporate sustainability, organizations are under increasing pressure to communicate their sustainability efforts transparently and effectively. Websites, driven by their participatory nature, have emerged as pivotal platforms for such communication and a key...
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This paper presents research conducted in the United Arab Emirates with the management of Bareburger, the chain of sustainable restaurants, as well as among its clients. In our project, we are interested in the relation between the offer of sustainability and the culture of conscious...
Persistent link: https://www.econbiz.de/10012597722
It is the nature of powerful ideas that they can summarize a ground-breaking concept in a plain and simple message. In this sense, the concept of sustainability is a very powerful idea. However, although the sustainability debate has already brought about considerable conceptual progress, a...
Persistent link: https://www.econbiz.de/10014050097
Purpose: The main goals of this paper are: (1) to analyse the concepts of sustainability, responsibility and ethics focusing on their links and differences, also to understand how companies move respectively in these field; (2) to understand how companies sometimes move away from the basic and...
Persistent link: https://www.econbiz.de/10014091247
The environmental, economic, and social impact of food value chains have attracted the attention ofa wide range of stakeholders. However, only a few studies have focused on sustainability in the foodindustry in terms of social responsibility from a developing country perspective. Indeed,...
Persistent link: https://www.econbiz.de/10012433877
Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation....
Persistent link: https://www.econbiz.de/10012228002
The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...
Persistent link: https://www.econbiz.de/10011824443
The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...
Persistent link: https://www.econbiz.de/10012439493
Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing can be used as a tool to promote sustainability and...
Persistent link: https://www.econbiz.de/10012116476