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Sustainability and organic growth marketing$dan exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
Sustainability implies the extension of companies’ classic relations outside the economic sphere, leading to the … conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley; Koernig, Stephen K. - In: Journal of marketing education : JME 37 (2015) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
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Marketing and the new materialism
Scott, Kristin; Martin, Diane M.; Schouten, John W. - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 282-290
Persistent link: https://www.econbiz.de/10010402642
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Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
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The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...
Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
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Meat substitutes in sustainability context : a content analysis of consumer attitudes
Tosun, Petek; Yanar, Merve; Sezgin, Selime; Uray, Nimet - In: Journal of international food & agribusiness marketing 33 (2021) 5, pp. 541-563
Persistent link: https://www.econbiz.de/10012695118
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Institutional constituents of change for a sustainable fashion system
Ertekin, Zeynep Ozdamar; Atik, Deniz - In: Journal of macromarketing 40 (2020) 3, pp. 362-379
Persistent link: https://www.econbiz.de/10012264037
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Effect of production process and attitudes on the intent to buy sustainable beef
Burnier, Pedro Carvalho; Spers, Eduardo Eugênio; … - In: Journal of international food & agribusiness marketing 32 (2020) 2, pp. 168-197
Persistent link: https://www.econbiz.de/10012258724
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Marketing and compromising for sustainability : competing orders of worth in the North Atlantic
Finch, John H.; Geiger, Susi; Harkness, Rachel Joy - In: Marketing theory 17 (2017) 1, pp. 71-93
Persistent link: https://www.econbiz.de/10011675843
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What do we mean by sustainability marketing?
Kemper, Joya A.; Ballantine, Paul W. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 277-309
Persistent link: https://www.econbiz.de/10012178382