Stylos, Nikolaos (ed.); Rahimi, Roya (ed.); … - 2024
Chapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality -- Chapter 2 … Cultural Tourism -- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0 -- Chapter 4: Smart … Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience …