The entrance of sustainable and digital technologies into urban entrepreneurship is a new approach that provides a fertile ground for innovation in businesses. Hence, businesses use new models and methods of entrepreneurship in the context of smart cities to increase their capability and become...

Objective: The article’s objective is to identify how media could facilitate the effect of sustainable entrepreneurship on consumer purchase behaviour, based on evidence from the food industry in Nigeria. Research Design & Methods: The research population was experts who have sufficient...