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One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
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Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia; Schau, Hope Jensen; Crockett, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
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When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia; Schau, Hope Jensen - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
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When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; … - In: Journal of public policy & marketing 38 (2019) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10012534246