Much of prior research recognizes that entry into entrepreneurship involves a comparison of expected economic returns in a venture to some threshold level of acceptable performance. Despite this recognition, theory commonly focuses on drivers of economic returns at the exclusion of threshold...

Purpose To contribute to the knowledge of factors that shape entrepreneurial beliefs, the purpose of this paper is to theorize and empirically test how individuals’ general attitudes toward entrepreneurship based on exposure to others’ prior entrepreneurial activities are related to beliefs...