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Purpose – This research aims to examine the role of national culture dimensions in the nature of tier competition … prospect theory to explain the asymmetric inter-tier competition. It then describes how the national culture dimensions … culture in inter-tier price competition. Findings – The study finds that the extent of asymmetry favouring high-tier brands …
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"In this thoroughly revised edition of The Chinese Strategic Mind, Hong Liu underscores how the distinctive foundations of Chinese and Western thought lead to divergent focuses, objectives, and approaches. He aptly introduces a framework for comprehending the Chinese strategic mindset, exploring...
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In this paper, we aim to investigate cultural differences in economic decision making. Instead of rational utility maximizing b behavior, we adopt the Prospect theory, which assumes asymmetric between losing and gaining. We conducted a survey among 146 students from the Middle East Technical...
Persistent link: https://www.econbiz.de/10013157982
We present results from the first large-scale international survey on risk preferences, conducted in 45 countries. We show substantial cross-country differences in risk aversion, loss aversion and probability weighting. Moreover, risk attitudes in our sample depend not only on economic...
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