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Comparing consumer innovativeness and ethnocentrism of young-adult consumers
Rašković, Matevž; Ding, Zhonghui; Škare, Vatroslav; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3682-3686
Persistent link: https://www.econbiz.de/10011515230
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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
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Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž; Ding, Zhonghui; Hirose, Morikazu; … - In: Journal of business research : JBR 108 (2020), pp. 496-507
Persistent link: https://www.econbiz.de/10012175457