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~subject:"Nationalkultur"
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Nationalkultur
Consumer behaviour
10
Konsumentenverhalten
10
Brasilien
4
Brazil
4
Designation of origin
4
Herkunftsbezeichnung
4
Brand
3
Brand image
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Brand management
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Emotion
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Markenartikel
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Markenführung
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Markenimage
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National identity
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Advertising
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Advertising appeals
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Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
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Kulturelle Identität
2
Media context
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National culture
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Personality psychology
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Persönlichkeitspsychologie
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Social values
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Soziale Werte
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Students
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Studierende
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Werbung
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Advertising effects
1
Arbeitsgruppe
1
Attribution of blame
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Betriebswirtschaftsstudium
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Betrug
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Beziehungsmarketing
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Book
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Brand familiarity
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Brand personality
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Carvalho, Sergio W.
2
Luna, David
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Goldsmith, Emily
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Journal of business research : JBR
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ECONIS (ZBW)
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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The role of national identity in consumption : an integrative framework
Carvalho, Sergio W.
;
Luna, David
;
Goldsmith, Emily
- In:
Journal of business research : JBR
103
(
2019
),
pp. 310-318
Persistent link: https://www.econbiz.de/10012104249
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