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Transcending Cultural Frontiers : Practices, Challenges, and Strategy for International Business

Zakaria, Norhayati (ed.); Abdul-Talib, Asmat-Nizam (ed.); … - 2020 - 1st ed. 2020.

Chapter 1: Introduction: The Past, at Present and for Tomorrow -- Chapter 2: Cultural Challenges and Promises of Global Business -- Chapter 3: Practices, Norms, and Diversity in Multinational Corporations -- Chapter 4: Challenges and Issues of Global Business -- Chapter 5: Implementing...

Persistent link: https://www.econbiz.de/10012399616