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Consumer driven electronic transformation : applying new technologies to enthuse consumers and transform the supply chain
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Journal of marketing research : JMR
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Bargaining and alliances in supply chains
Nagarajan, Mahesh
;
Bassok, Yehuda
- In:
Consumer driven electronic transformation : applying …
,
(pp. 39-51)
.
2005
Persistent link: https://www.econbiz.de/10002684414
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2
Walking in my shoes : how expectations of role reversal in future negotiations affect present behaviors
Bagchi, Rajesh
;
Koukova, Nevena T.
;
Gurnani, Haresh
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 381-395
Persistent link: https://www.econbiz.de/10011502930
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